Recommended Reading

Be sure to check out where you can take my online class (for free!) and many others on related topics!

I don’t believe in re-inventing the wheel. If there’s a good solution out there, I believe in standing on the shoulders of giants, giving credit where credit is due, and building on what is already out there.

In that spirit, Thomas Eisenmann at HBS has put together a very comprehensive reading list on startups. So I include that below and plan to edit and add to it as time goes by.


Lean Startup Concepts

Business Model Analysis

Product Management

Customer Conversion Funnel Analysis/Optimization

B2B Selling

Public Relations

Business Development

Recruiting/Organizational Issues


More Books and Tools