Recommended Reading

Be sure to check out where you can take my online class (for free!) and many others on related topics!

I don’t believe in re-inventing the wheel. If there’s a good solution out there, I believe in standing on the shoulders of giants, giving credit where credit is due, and building on what is already out there.

In that spirit, Thomas Eisenmann at HBS has put together a very comprehensive reading list on startups. So I include that below and plan to edit and add to it as time goes by.


Lean Startup Concepts

Business Model Analysis

Product Management

Customer Conversion Funnel Analysis/Optimization

B2B Selling

Public Relations

Business Development

Recruiting/Organizational Issues


More Books and Tools

Resources and Tools

These resources were assembled for my online class at

I encourage anyone to sign up and take the class using the platform. However, I am making the materials available here if others would like to use them in accelerator programs or other classes outside of the schedule of the online course.

Videos for the class:

Part 1 and 2: Available on iTunes and on Vimeo


Team assignments with grading criteria

Available anywhere:

Team / Task Management


Analysis and Metrics (thanks to Matt Dyor for a great talk at GES 2015 on these)

          Next steps to help develop your venture (incubators, accelerators, etc.)

Available at Stanford:

Lists of Tools from Others

University / Industry Partnerships